This is me.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
I would describe myself as a “technical creative”; a whole brain thinker. Throughout my 25+ year career, I've bridged the digital gap between being waist deep in the creative process yet all the while with a clear understanding of the technology driving it - it's capabilities as well as it's limitations. I'm a coder and a designer. My 360 degree approach to the digital space is unique. My tenacity - one of a kind.
The first rule of any technology used in business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. My approach is to keep technology where it belongs. The tool is worthless without knowing what you’re trying to solve.
From the prototype to publishing on the AppStore. Whether Apple iPhone or iPad, I manage every step of the production process, all the way down to the last pixel.
Designing a delightful interface should go beyond skin deep. Every design decision should improve the experience for your customers and enhance the usability of the site.
Every client is distinct, every project unique. I prefer a style that's clean, uncluttered, and steeped in the principals of design. What I lack in creativity is made up for in precision.
Wireframes are the bible from which we swear our oath. A guiding light for design, development, and content. Cumbersome and oft overwrought, they are simultaneously hammer and scalpel.
It's easy to know what elements you need, but how to stitch them all together to form a cohesive solution takes more than creativity, it takes experience in the trenches.
Taking advanced educational components outside the traditional classroom environment and into the living rooms and boardrooms of busy people just like you who want to learn more comfortably.
Success is no accident.
It's hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
The term "interactive media" emerged in the later part of the 20th century to encompass the amalgamation of traditional media (such as film, images, music, spoken and written word) with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. There are many promises related to the term. Another important promise of interactive media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes interactive media from traditional media is not only the digitizing of content into bits, but also a dynamic aspect of content production which can be done in real time.
Interactive media allows us to communicate in a multitude of ways which allows the audience to better understand our message and, more importantly to retain the message longer. Interactive technology paves the way for a two-way conversation for the audience to be an active participant by allowing them to have choice and control in how they access information. Creativity is crucial when having a conversation with your audience. A good interactive story will make people want to play and explore. Wouldn't it be great if it was your product they wanted to learn more about? Want to learn more about the paths I've taken through the world of digital media? Connect with me on LinkedIn.